When you’re competing directly with Uber you need to be on your toes and when it comes to social media you need to have everyone in your business singing the same tune, in the same way and at the same time. But how do you conduct an orchestra of over 200 people who are based in over 70 different countries worldwide?
You need a robust social media training and usage guide, as well as bullet proof execution and delivery. That’s what we’ve delivered for our client.
One of our social media consultants has provided online consultancy and channel usage support to a 200 strong global marketing and sales team, helping ensure everybody is using the same channels to reach key target B2B customers and using those channels in an efficient and optimal way.
Via multiple country and region specific corporate social channels, content is now being delivered in a consistent and optimised manner to over 70 countries and amplified across hundreds of individual B2B social channels.
The compound impact of the sum of those parts is only just being felt with 100’s of hours of time now being saved on content creation, optimisation and publication as well as a growing army of engaged and active team members who are able to confidently and aggressively amplify reach and drive engagement with key target prospects in their local territories.
N.B. This is a live client project and still underway, this case study will be updated as data, stats and impact are fed back from the client.